The importance of social media has grown tremendously over the years, becoming one of the most creative and impactful ways to showcase a brand. It not only helps strengthen a company’s identity but also expands its reach to a wider and more engaged audience. Social media offers endless opportunities for evolving branding — blending creativity, storytelling, and strategy to spark genuine interest in products and services.

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I’ve had the opportunity to design and produce a range of digital content — including posters, advertisements, GIFs, and videos — for a startup focused on building its brand and online presence. Through consistent and thoughtful visuals, I helped bring their identity to life and connect with their audience in a meaningful way.