Graphics &
BRANDING
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The Power of Visual Storytelling
Your brand is more than a logo — it’s the emotion, energy, and story behind everything you share. Thoughtful graphics and intentional design create instant recognition, build trust, and spark connection. From color and texture to typography and tone, every element shapes how people experience your brand. When visuals and vision align, your message doesn’t just stand out — it resonates. Great branding doesn’t just get noticed; it’s felt, remembered, and believed.
Project Branding
NYC Stretch Recovery
Design Approach:
The visual identity was inspired by the natural rhythm of movement and recovery. The logo incorporates smooth, flowing lines that evoke flexibility and balance. A bold yellow and dark blue color palette was chosen to symbolize energy, optimism, and trust — yellow representing vitality and warmth, while dark blue conveys strength, stability, and reliability. Typography was selected for its clean, confident form, ensuring the brand communicates professionalism while remaining friendly and accessible.
Result:
A cohesive, modern identity that captures the essence of movement, renewal, and integrity — helping NYC Stretch Recovery stand out in a competitive fitness landscape while staying true to its family-owned authenticity.
